A two-track pilot to put qualified meetings on AE calendars. High velocity coverage of the SMB long tail, and calendar building for Sr AE reps upmarket, powered by signals across intent, site traffic, and champion job changes.
The current outbound motion has produced zero opportunities in seven weeks. Activity is happening. Results are not. accessiBe has a large target market and a sales team that closes when it gets at bats. What's missing is a scalable way to create those at bats.
A six-month pilot that puts qualified meetings on AE calendars without adding rep workload.
Seven weeks of activity, zero opportunities. The bottleneck is at-bat creation, not close rate.
Ava runs autonomous outbound across multiple plays, acts on live intent and champion signals, and books qualified meetings straight to AE calendars.
At month six, a full review by track and signal determines whether to scale, adjust, or stop, on data, not on hope.
SMB velocity delivers fast proof and upmarket compounds through longer cycles. Running both from the start means fast proof and long-cycle momentum, not one traded for the other.
High-volume outbound across SMB that reps can't cover today. Ava sends, replies, and books directly to AE calendars.
Multi-threaded sequences into named mid-market and enterprise accounts for Sr AE reps. Long-cycle momentum built in parallel with SMB.
Prospects are routed into the right play the moment a signal fires, so timing and targeting drive the reply-rate lift across both tracks.
~45,000 prospects enrolled across both tracks over six months. Conversion assumptions are benchmarked from Artisan's customer base and kept deliberately conservative; blended deal value assumes a 70/30 SMB-to-upmarket mix.
| Outcome over 6-month pilot | Conservative | Expected | Strong |
|---|---|---|---|
| Meeting booked rate (per prospect enrolled) | 0.20% | 0.45% | 0.65% |
| Meetings booked | 90 | 203 | 293 |
| Meetings held (75% hold rate) | 68 | 152 | 219 |
| Qualified opportunities (60% of held) | 41 | 91 | 131 |
| Pipeline created ($5.5k blended value) | $226k | $504k | $726k |
| Revenue closed in or near pilot window (33%) | $75k | $167k | $240k |
| Return on $32.4k pilot, closed revenue alone | 2.3x | 5.2x | 7.4x |
| Return on $32.4k pilot, pipeline created | 7.0x | 15.6x | 22.4x |
Upmarket opportunities with 45 to 120 day cycles will largely close after the pilot window, so closed revenue during the pilot understates the true return. Pipeline created is the honest leading indicator for that track, exactly as discussed on our call.
Post pilot, volume is the lever: the same infrastructure scales 2 to 3x with no added headcount.
A few things worth addressing, since they came up as questions on our call.
Upmarket cycles run 45 to 120 days. A shorter window would only measure SMB velocity and miss whether the upmarket track is working at all. Six months is the minimum needed to see real signal on both tracks, not just the fast one.
The current motion produced zero opportunities in seven weeks. The conservative case in this pilot, not the expected case, already clears that bar with 41 qualified opportunities and $226k in pipeline. Month six ends with a full review by track and signal, so the decision to scale, adjust, or stop is made on data, not on hope.
None. Campaigns are centrally managed by sales leadership. Meetings land directly on rep Chili Piper calendars. The only exception is escalated threads, like pricing or competitor questions, which route to a human by design.
Kickoff, Salesforce and Chili Piper connected, unassigned account report synced, knowledge base and coaching built, website script tag live, secondary domains warming.
First campaigns launch with message approval on for quality review, then autopilot.
Sr AE campaigns launch on owned accounts with autonomous replies on; site visitor, intent, and champion tracking campaigns go live alongside them.
Weekly performance reviews against KPIs, message and targeting iteration, and continuous tuning in partnership with the Artisan team.
Full readout on meetings, opportunities, pipeline, and revenue by track and signal, plus the scaling plan for what worked.
The infrastructure proposed here, secondary domains, autonomous replies, centrally managed campaigns, is the same setup running today for companies like DoorDash, Superhuman, and Quora.
accessiBe's team is built to win meetings,
not to hunt for them.
For $32,400 over six months, this pilot puts an autonomous outbound engine behind the AE team, proves exactly what converts across SMB, upmarket, and signals, and replaces zero with pipeline.